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The OTC Drugs/Personal Care market is an area where FPG provides strategic advice to companies
that will ensure that they maintain a clear competitive edge in the bustling, consumerist markets.
The 'over the counter' (OTC) pharmaceuticals market has enjoyed steady growth over the last decade,
with sales fueled by a wider range of pharmaceutical products authorized for retail sale, either originating from
(a) prescription products (the "RX-to-OTC switch") for reasons of brand management or of prolonging
the life cycle of the product or (b) from an initial intention to create OTC products.
The OTC Drugs segment comprises a wide range of products, from traditional cough and cold remedies
to true therapeutics. The key OTC Drugs sub-segments covered by FPG are:
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| > Anti-Allergy |
> Gastro-Intestinal |
> Women's Health |
| > Analgesics |
> Ophthalmological |
> Vitamins, Minerals, Dietary Supplements |
| > Coughs/Cold |
> Sleep Aids |
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